“Every Single Problem You Have With Clients Is Because You Do Not Set Expectations. Due To The Long Cycle Of The Process, Your Clients Have More Of An Opportunity To Turn On You. Setting Expectations Is An Artform, It All Starts With Preframing. Preframing Is A Boundry You Set With Words Around Your Client’s Thoughts. The Better You Are At Setting That Boundry, The More Control You Have. They Can Bounce Around As Long As It Is In That Boundry. Live In A Place Of Agreement Vs Expectation. Almost Every Breakdown Comes From Not Being In Agreement To Then Not Meeting Expectations. Be Prepared To Re-Close Multiple Times. Have It Done In Writing To Show How Much You Have Prepped. Get Good At Future Pacing. This is Setting Ground Work For What Is Going to Happen In The Future. You Can Always Go Back And Show What You Said Before Because You Set Those Expectations. Having The Skills To Set The Proper Expectations Will Allow You To Control The Process Better and Not Have Clients Turn On You. ”